Saturday, June 22, 2013

I Did This!

Some of the articles I did this week, ranked in order of hits/popularity.

Publicity Definition - 50 Top Quotes That Define It

Crowdfunding PR - A Guide for New Entrepeneurs

Russian Tampon Ad You Shared Is A Scene From A Hugh Jackman Movie

Media Relations Training - Top 20 Free Online Resources

JoyDay Norway - Making People Smile

Literally Push Yourself To Extremes For Publicity

It's been a fairly good week. We had a bit of a change in editorial direction that shifted some of the bias from  well crafted to practical and useful. This change certainly seems to be brining more readers tot he magazine and there's nothing that strokes a web writers ego like seeing the hit counter jump up.

The company is called Publiseek, this is what we do...

"PubliSeek is a free online service that helps storytellers and influencers create better content by connecting them with people, organizations, and brands with great stories to tell.

For journalists, bloggers, public speakers, TV & radio producers, authors, conference organizers, Twitterati, & other content creators, PubliSeek helps you tell better stories by connecting you with the right people, organizations, & brands.

Connect with sources, interview experts, get products to review. No signup needed. Start right now."

We're all experts at something. Sign up for the newsletter and see if it interests you. There could well be a day when it says "Journalist needs to talk to an X about Y" and you think "Hey! That's my job / hobby / passion, I could do that."

*And I managed to squeeze Die Antwoord in to the magazine, because I love Die Antwoord.

Friday, June 07, 2013


I haven't stopped blogging, far from it in fact. It's just that for a change someone is actually giving me a few quid for doing it.  Here's a quick run-down of what I've scribbled this week...

10 Frankly Disturbing Adverts From The Era Of Weird

Why my butcher is my PR guru

Kill Your Children - Success Game Of Thrones Style

Sexy Names Sell Products

What If Your Whole Life Was A Publicity Stunt

There's loads more, but I suspect there is only so much media/publicity tinged material you'll fancy.

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Monday, June 03, 2013

Back To The Coal Face

Image representing Skype as depicted in CrunchBase
Image via CrunchBase
Well here I am, at my desk, at home, waiting for a group Skype conference call to begin.  Hopefully this is another step towards working in writing rather than kitchens. Fingers crossed.

Today I will be learning the ropes at Publiseek where hopefully I will be engaged as a staff writer for the next few months.  Today we're having a group chat to get the noobs (i.e. me) up to speed on the company and its writing policy.  Everything seems to be geared towards social media and marketing, but to appeal to humans rather than SEO, it all sounds good so far.

Got to run, Skype is a-beeping!
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Teens Abandon Facebook for Instagram

DAVOS/SWITZERLAND, 28JAN11 - Sheryl Sandberg, ...
Sheryl Sandberg, Chief Operating Officer, Facebook, (Photo credit: Wikipedia)
Facebook COO Sheryl Sandberg acknowledged that teenagers may be making more use of Instagram than Facebook, but insists that meme distribution in other media isn’t a problem for her company.

Why Are Teens Turning To Instagram ?

Instagram presents a simpler interface than Facebook, it is uncluttered by apps, games, groups and adverts.  All you can is post photos, like and comment. This is what younger teenagers are doing, subverting the photo-commenting routine by taking their conversations away from Facebook and recreating them on Instagram.

Isn’t That A Bit Limited ?

It could be, but inventive young minds find a way.  By clever use of text based photos and smartphone screenshots they can create Facebook styled status updates which their followers can engage with and comment on.  Text based memes appear frequently in Facebook newsfeeds, on Instagram they rule the roost.

I Don’t Really Know Much About Instagram

And as an adult, you are not alone. Although Instagram is keen to build its popularity in the key 18-29 age demographic, uptake of the photo sharing service seems much higher among teenage users.  The cleaner look and easier to use interface of Instagram has made it a hit with younger teens.

Is This A Problem For Facebook 

Facebook paid a reported $1billion to buy Instagram in 2012, so as owners this trend shouldn’t be worrying them. Technology investor Paul Kedrosky said about the purchase "I understand Instagram has 13 employees - so at $77m a head that makes it the most expensive business deal in history that I can think of."

What Is In The Future ?

Facebook CEO Mark Zuckerberg pledged in 2012 to develop Instagram as a separate brand. If teens turn away from Facebook to Instagram it could potentially undermine the parent company’s advertising revenue. We shouldn’t be surprised then if Instagram takes on a more commercial aspect in the future. Teenagers might be unhappy if their photo streams turn into Facebook-lite, but in a cause and effect way, it will their actions that made it happen.

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