Pretty much every week I get advertising fliers and letters from various food companies that promise better prices, better products and of of course the current most favoured buzz word of the ad-man, solutions, solutions, solutions. Well here is a solution I would actually like.
Next week we have a double bank holiday. Bank holidays are times when many catering businesses and quite busy, Christmas, New Year, May Day, and of course this bank holiday for the Queen's Diamond Jubilee. All of the food companies, who spend so much time and effort trying to persuade the catering industry how wonderful they are, will be closed for the bank holidays. This means that we have to take our deliveries for fresh food for Monday and Tuesday (and perhaps Wednesday if it is food for breakfast/lunch service) on Saturday, or even Friday if it is one of those 'solution' based companies whose solution is not to work on a weekend.
My solution then is for the food supply industry to be more flexible, get their arses into gear and deliver food when we actually need it. It isn't just a question of freshness, although I gather some butchers are warning customers not to order fresh chicken products as they would fall outside the 5 day safety margin. It is often a question of refrigerated storage, many catering businesses simply do not have enough cold space to carry goods for a busy 4-5 day period.
I'm going to give Lishman's of Ilkley a plug here. Lishman's will be open on Tuesday, which is vital to me as I have a large order placed with them, which I could not possibly carry in my cold storage over the weekend. So thanks to David for opening, and thanks to Stuart and the team who will be making hundreds of burgers and sausages for me on Tuesday morning, I appreciate the effort, thank you.